Hogo Umbrella Atelier is a Belgian company dedicated to producing high-quality umbrellas and delivering a refined, thoughtful customer experience.

Email: privacy@hogoumbrella.com

We act as the data controller for the personal data you share with us.

We collect and process the following categories of personal data:

Information you provide directly:

• Name and contact details (email address, shipping address, phone number if provided)
• Billing information (processed securely via third-party payment provider)
• Preferences (waitlist, newsletter, reminders, invitation code requests, or communication settings)
• Communication history (e.g. customer support emails)

Information we collect automatically:

• Device and browser data
• IP address
• Site usage
• Cookies, if accepted

We use your personal data only for clear and legitimate purposes, including:

• To fulfil and ship your orders
• To process secure payments
• To communicate with you regarding your purchase, account, or service requests
• To send marketing emails (if you opt in), including product updates and private sale invitations
• To improve our website functionality, performance, and customer experience
• To prevent fraud, comply with legal obligations, and enforce our Terms of Service

We never sell your personal data to third parties.

We process your personal data under the following lawful bases, as required by the General Data Protection Regulation (GDPR):

Contractual necessity: to fulfil your order or respond to your requests

Consent: when you subscribe to our newsletter or accept cookies

Legitimate interest: for analytics, service improvement, and fraud prevention

Legal obligation: for accounting and compliance purposes.

We may share your data with trusted third parties who help us run our business, including:

Payment processors (e.g., Stripe, PayPal)

Shipping partners

Email and CRM providers (e.g., Klaviyo or Mailchimp)

Website analytics providers (e.g., Google Analytics)

All third parties are contractually obligated to protect your data and use it only for the services we’ve agreed upon.

We retain your personal data only as long as necessary:

• Order and transaction data: kept for 7 years to comply with legal obligations.
• Marketing data: retained until you unsubscribe or request deletion
• Website interaction data: anonymised or deleted after a reasonable period.

You can request deletion of your data at any time (see section 9).

Our website uses cookies to:

• Keep your shopping session active
• Remember your preferences
• Analyse how visitors use our site

You can manage or disable cookies in your browser settings. We use both essential and performance cookies, but we do not use tracking for advertising purposes.

If we transfer your data outside the European Economic Area (EEA), we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your privacy.

• Keep your shopping session active
• Remember your preferences
• Analyse how visitors use our site

You can manage or disable cookies in your browser settings. We use both essential and performance cookies, but we do not use tracking for advertising purposes.

You have the right to:

• Access your personal data
• Correct inaccurate or incomplete data
• Withdraw your consent at any time
• Request deletion ("right to be forgotten")
• Object to processing or restrict it
• Request a copy of your data in portable format

To exercise any of these rights, email us at privacy@hogoumbrella.com. We will respond within 7 business days.

We take your privacy seriously. Your data is stored securely using encrypted systems and industry best practices. Access is limited to authorised team members and trusted partners under confidentiality agreements.

We may update this Privacy Policy as needed to reflect legal or operational changes. Any updates will be posted on this page, and we encourage you to review it periodically.

If you have any questions about this Privacy Policy or how we handle your data, please reach out:

Hogo Umbrella Atelier
Email: info@hogoumbrella.com